Any Asterix fans? I just found out here that Albert Udzero has sold a 60% share of the book's orginal company to the publishing giants Hachette Livre. I guess we'll wait and see what happens, but it would be such a shame to see the timeless brand of Asterix, mauled by modern popular design and merchandising.
The thing I always loved about Asterix is that you didn't have change any aspect of the novel to make it enjoyable for people of all ages, despite the first book having been written in the 60's. One of the great qualities of Asterix is the jokes they made about 'modern' events or topics. In the recent books though, they branched out into REALLY modern stuff, like extra terrestrials and all that, which was rubbish, to be honest. I actually stopped enjoying/reading the series after Asterix and Obelix: All At Sea. I also played some of the Asterix videogames, most recently 'Asterix at the Olympic Games'...which was horrendous.
As I said, I'll give Hachette Livre a chance to see what they come up with...but once I see Asterix Happy Meals at Dirty Donalds, then I know they've stuffed it. I don't like the idea of it becoming popularised (in the sense of marketing and products).
I love my Obelix Pez dispenser, but who eats Pez anyway?
Let me know what you think...(about Asterix, not Pez)
Photo from www.telegraph.co.uk
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